What are those "what's in your wallet?" advertisements selling? I cannot figure it out from mere recollection. I know it is not actually selling the contents of my wallet because a) I do not possess a wallet and b) in one of the advertisements a man looks into his wallet after hearing the question and is informed that he has misunderstood. All I know is something about vikings, David Spade, Thor and an appearance by Underdog that gets exponentially unfunnier everytime I see it. Congratulations, corporation. You referenced an obscure subject in such a non-subtle, "look at how clever we are" manner in a rapidly repeating medium as to instantly sap it of all humor value. That might even be for a different product or service I cannot now specifically identify. This would make a good Onion investigative report. "Internet Creep Can't Figure out what those 'What's in Your Wallet' ads are Selling." That's "good" as in it would fit in to their schedule well, not necessarily that it would be a fine use of anyone's time to read.